职场项目组第三期行业洞察系列活动,我们有幸邀请到著名品牌策划公司的 Robert Costelloe 为我们分享从无到有成功创建品牌的行业秘密。


嘉宾介绍

Introduction



Robert Costelloe

Associate Director, Siegel+Gale, Europe

Robert leads brand and business development for Siegel+Gale in Europe, one of the world’s top brand consultancies. He has crafted and delivered brand programs that provide clarity and tangible change to decision-makers, brand leaders, and employees at organizations big and small, including Porsche AG, BP, Statkraft, Amgen, Superscript, Bristol Myers Squibb, Terumo, and Greene King.


Prior to joining Siegel+Gale, Robert led the licensing program for his family business, apparel brand Paul Costelloe, where he developed new commercial initiatives for the brand in the UK, USA, China, Japan, and South Korea. 


He also spent a number of years in Beijing working as a reporter and producer for China Radio International and then as a project manager for Chinese government and investment affairs consultancy The Hampton Group.


Robert is a passionate conservationist and amateur wildlife photographer. He speaks Chinese, although it’s quite rusty from years away from China, and is currently studying Japanese at SOAS. He holds a degree in History from Newcastle University and a diploma in accounting from LSE.



活 动 安 排


主持人:Grace Shi


跑动英伦职场项目和筑梦计划的导师,近30年英国金融领域工作经验,A&G Coaching 合伙人 (www.agcoaching.co.uk), 致力于海外华人职场技能教练辅导.


分享内容

•  从全球顶尖品牌公司的角度洞察行业的最新趋势

•  从0到1 打造一个品牌的成功要素

•  创业者个人在品牌创建过程中的作用

•  品牌创意行业最看好的才能有哪些

•  案例分享

•  Q&A


活动时间:6月10号 星期四 英国时间晚21:00 - 22:00

语言:英文

形式:线上zoom




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